Games Industry

GOG: on the example of “Blood feud” we were convinced that exclusives are not suitable for us

Therefore, Cyberpunk 2077 is offered almost everywhere.

               

Blood Feud: The Witcher. Stories “- a separate RPG, which came out of the idea to make a storyline campaign card” Gvinta “. At first, the game came out as an exclusive GOG, but after unsatisfactory results it was also released on Steam. According toMarchin Trachik of GOG, in this example, the company realized that exclusives were not suitable for her.

Blood Feud was exclusive, and then we decided to share it with a wide audience. We made sure that exclusives may not be suitable for us, because we do not want to limit people’s access to the game.

Marchin Trachik

Global Communications Manager

For this reason, Cyberpunk 2077 can be preordered both on GOG and on Steam from the Epic Games Store. The game will also be released on Google’s Stadia service.

According to Trachik, even with this CD in mind, Projekt managed to make sure that a third of pre-orders on a PC were made exactly in GOG.

We see that if we have a good offer, and we openly talk about its advantages, we can convince people to buy the game on our platform, and not on another.

Marchin Trachik

Global Communications Manager

In particular, on the page of the game in GOG in a prominent place is an inscriptionthat 100% of the money given by the buyer goes directly to the CD Projekt Group.

Trachik, however, noted that CD Projekt is pleased to work with those platforms on which there are still exclusives, like the Epic Games Store.

We are always happy to compete, and as with any other business, we adapt on the go to market conditions. However, at the same time, we want to continue to give players the opportunity to choose.

Marchin Trachik

Global Communications Manager

GOG is currently working on an updated version of its Galaxy launcher, which is still under testing. Its main distinguishing feature is a single library of games both from the PC on which the application is installed, and from consoles.

Officially, GOG Galaxy 2.0 only supports integration with the Xbox, while it works with all other launchers thanks to the community. However, CD Projekt is already in talks, in particular with Epic Games, to fix this.

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