Apple

The iPhone now brings Apple less than half the revenue, but its fall covers the growth of services.

Shares of the company began to grow after an unexpectedly positive report.

  • For the second quarter of 2019, Apple’s revenue amounted to 53.8 billion dollars – 1% higher than a year earlier. This is an absolute record for the second quarter, although the growth was minimal.
  • On the iPhone, for the first time in many years, less than half of the total revenue was $ 25.99 billion against 29.47 billion a year earlier.
  • IPad revenue rose from $ 4.684 billion to $ 5.023 billion.
  • Analysts assumed that the iPhone will bring more, but underestimated the total revenue, so that the company’s shares began to grow.
  • The company is preparing for a new reality, where people update their smartphones less frequently, so it makes a big bet on services – in the fall it launches the Apple TV + online cinema and the Apple Arcade subscription gaming service. For the second quarter, services accounted for 19% of revenues ($ 11.46 billion) of the once almost purely “iron” company.
  • Apple expects next-quarter revenue from $ 61 billion to $ 64 billion. In September, the company is expected to introduce three new iPhone models with improved cameras and, possibly, a 16-inch MacBook Pro. As for the iPad and Apple Watch, it seems that these products are waiting for minimal updates.
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