Reuters: Ninja Streamer Received One Million Dollars for Apex Legends Promotion


In a month a player earns two times less.

Tyler “Ninja” Blevins

Reuters news agency sources talked about the details of EA’s deal with streamer Tyler Blevins, also known as Ninja.

According to media reports, for several tweets dedicated to Apex Legends and live broadcast of the game shortly after its release, Blevins received a million dollars.

Apparently, it was the largest sum for such promotion, because Ninja is one of the most popular streamers (more than 13.5 million followers on Twitch).

Most likely, such deals with famous players seriously helped the shooter, which was played by more than 50 million people in a month.

Blevins and EA himself declined to comment on the deal, but his earnings from the sponsorship stream are twice the monthly income. Earlier, he admitted in an interview that he received about 500 thousand dollars a month.

Currently, Ninja periodically broadcasts live on Apex Legends, but most of its content is dedicated to Fortnite.


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