Chinese companies prefer to divide their potential customers using sub-brands. So from Xiaomi budgeted the budget brand Redmi, Huawei has long been developing a youth Honor, and today vivo decided it was time toplay around with the sub-brand, and announced the creation of iQOO.
On the official website of the new brand, nothing really is told about its future activities. Some sources suggest that iQOO will specialize in premium gaming smartphones. How is ZTE trying to do with nubia Red Magic.
Games on mobile phones are very popular in China, and therefore similar gaming smartphones with advanced cooling systems and a dozen gigabytes of RAM are often focused on the domestic market.
Last year, we already saw smartphones like the Xiaomi Black Shark and Razer Phone, which most often differed from regular models with increased resolution, screen refresh rate of 120 Hz, capacious battery and gaming features in design.