Sony

Sony financial report: instead of losses at the end of the generation – record profits

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In the last quarter of 2018, Sony sold 8.1 million PlayStation 4. The total number of consoles sold reached 94.2 million.

Despite strong competition from Nintendo, the PS4 still became the best-selling console for the 2018 calendar year – 17.7 million versus 17.4 million for Switch. For the fiscal year ending March 31, Sony plans to sell 17.5 million consoles – again, more than Nintendo, which previously lowered its forecast from 20 million to 17 million.

This time Sony managed to break the pattern. At the end of the generation, the company not only incurs losses, but also expects a record profit – mainly due to the development of digital services.


Operating income from games and online services from 1996 to 2019

Almost half of the company’s revenue comes from digital sales at PSN, while sales of hardware make up only 28%.


Sony gaming sales

Sales at PSN continue to grow rapidly. Compared with the same quarter last year, they increased by 45%.


PSN Sales
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The operating profit of the gaming unit fell by 14% – this is due to the slowdown in PS4 sales. Nevertheless, revenue from digital sales grew by 10%.

The number of PS Plus subscribers reached 36.3 million – an increase of 15%. The service is used by 39% of PS4 owners.


PS Plus Subscribers

Digital sales in PSN are many times higher than those in the eShop. According to analyst Daniel Ahmad, Nintendo has a huge potential for development in this direction.


Sales on PSN (Blue) vs. Sales on eShop (Orange)

Earlier, quarterly reports were shared by Microsoft and Nintendo . Both companies ended this financial period positively: Microsoft – due to the growth of digital services, Nintendo – due to record sales of games. However, sales of Xbox One fell by 19%, and the Switch sales forecast for the fiscal year had to be reduced by 3 million.

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