In Las Vegas, at the CES 2019 technology exhibition, the new Impossible Burger was introduced, the cutlet of which does not contain a single gram of meat, but is almost indistinguishable from a real meat one. At least all the journalists who managed to bite Impossible Burger 2.0 convince of this.
Impossible Foods was founded in 2011. Since then, its main task has been to replace real meat in burgers with vegetable ingredients. In the first version of Impossible Burger, wheat protein was used for this purpose. Now it has been replaced by soy protein.
Impossible Burger 2.0, according to the developers, does not contain gluten, hormones, cholesterol and antibiotics. He is kosher and halal. One serving contains 14 grams of fat and 240 calories, while a similar beef burger contains 23 grams of fat and 290 calories, writes CNet .
While the main obstacle in the wide distribution of such meat is the price. The first version of Impossible Burger cost $ 19, while for a regular beef burger in restaurants they ask for $ 15, Mashable notes .